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  2. How do you approach your social media strategy for B2B SaaS?

How do you approach your social media strategy for B2B SaaS?

Sophie Lucassen
5 replies
This is what I've been doing in a nutshell, please leave a comment if you've got any tips or if you'd recommend expanding to other social media platforms! :) LinkedIn: I mainly post carousels, in my experience these perform much better than stand alone graphics. Examples of content we post: - feature updates - new releases - new hires - promotions - work anniversaries - events - blogs - newsletter I try to get the entire team involved through blogs or career updates so I can utilise their personal LinkedIn networks as well. Facebook: We post the same things as on LinkedIn, but it's not nearly as effective. Instagram: For employer branding only

Replies

Hey Sophie! Welcome to PH! you'll find a warm and insightful community here. I'm your first follower and upvote :) Looking at the points you laid out, I'd say you're on the right track. - carousels are better than stand alones - involving the entire team is smart, the worst thing to do as a marketer is work in isolation. After all, without marketing, all other business functions fail. (communications & promotion is just a slice of what a marketer does) My tips: - Designing content to be repurposed for use across all channels is ideal for saving you time. - If you have long videos, you can atomise them into smaller chunks for reels to distribute across IG, Youtube & tiktok - Take advantage of reels (short form content) for IG, YT and Tiktok. They tend to do better in terms of reach and impressions. If you do not have an in-house video producer/editor, then no need to prioritize on this for now as reels are primarily for reach & SEO (less about customer acquisition or conversions in my experience since people are on those platforms more for entertainment than actively seeking a solution - even if they save it for later, they very rarely remember to go back and find it unless you offer a solution to a big pain point they have). - For B2B, Facebook isn't as viable a channel - don't prioritize there. Just repost content that you have already created for other SM channels, don't waste time creating dedicated content just for FB. If you are on FB, the most bang for your buck would be to join and engage in groups around SaaS or even PH dedicated pages that would support your launches. - For Twitter/X, a good way of getting eyes would be to include #buildinpublic in your post
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Aditya Chavan
@sophielucassen For B2B SaaS use LinkedIn Prospecting with automation tools such as phantombuster & apollo.io 1. Connect on LinkedIn (300 Character message) 2. Send a Long Message to Agitate the problem your product solves (600 character message) 3. Introduce the product 4. Share a calendar link to book an appointment. I have generally seen a 10%-15% drop at each stage. Your overall Cold prospecting to Call booking rate should hover between 20% - 40% Cheers!
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Shashank Tiwari
For B2B SaaS you need to first understand on which platforms your audience is present and what type of content they love to consume. -Your content should be narrative in nature not persuasive too much. -You need to understand their problems and then bring solutions with your product, sell solutions, not features. -Your content should be descriptive and focused on solving a particular problem at a time. Also, the same content will not work for all the platforms the content that you will post on Linkedin is more data-oriented rather the same topic when you will present on Instagram should be in a playful manner.
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