How do you approach pricing strategy for a new SaaS product?
Rupal Saini
6 replies
Replies
Simon🍋@simonas_kauzonas
Launching soon!
Start with value-based pricing. Test different tiers and offer a free trial to gauge willingness to pay.
Share
Pricing is always tricky. I'd start with researching competitor pricing to get a baseline, then A/B test different price points and see what converts best. Having a free trial is definitely key for a new SaaS. You could also try a value-based model where pricing scales with usage/seats. The key is iterating till you find the sweet spot that maximizes revenue.
Definitely start with value-based pricing. Look at what value you're providing customers and price based on that. A/B test different price points to see what converts best. And definitely offer a free trial - super important for a SaaS to let people try before they buy to see the value. Also consider a freemium model with paid upgrades. Pricing is key to get right from the start!
Consider your target markets budget and buying behavior.