How do you approach branding and establishing a strong identity for your startup in the market?

As we all know, the main task of branding is to build the right brand image that will meet the needs of its target audience. To form long-term relationships with consumers, to make them as loyal and interested as possible. Therefore, I believe that it's crucial to create the right strategy from scratch and the best way to do this is with the help of corporate design firms. Such companies know what to pay attention to and what to focus on when developing a brand.