How do people use Reddit to engage potential clients?

Try to find communities where your potential clients are present and try to engage with them organically. The moment you start to sell them instead of making a connection you'll lose them. And answer all of their questions

Joining relevant subreddits and contributing meaningful content works like a charm.

Using Reddit to engage potential clients involves actively participating in relevant subreddit communities, offering valuable insights, answering queries, and subtly promoting your products or services without spamming, ultimately creating a trustworthy and authoritative brand presence!