How did you handle the incoming traffic to increase paid conversion after your Product Hunt launch?

This question is very general and the quality of the product is really important, but after that checking the heatmaps and analyzing the type of users and classify the users, and including discount codes and many methods to persuade users to test the product can be helpful.

Because we're about to launch, my plan called for strategically optimising user journeys, enhancing onboarding, and utilising targeted communication to steer incoming traffic towards paid conversions.