How did you find your first 100 customers?

First 10 paying customers came from our business network and rest of them we got from Twitter and PH launch :)

Personal network!

The first few will definitely be through your network, friends and family referrals, so it's important to build your connections. Apart from that you can have a good landing page, and run ads redirecting leads there.

For one low-ticket subscription product aimed at Moms, we contacted 100s of Mom bloggers, gave free samples and asked the to write about it. Work very well. This was a few years ago.