How did you decide on your beachhead/early adopter target audience?
Komal Narwani
2 replies
Sometimes our product caters to a large audience of potential users. You can segment behaviorally, demographically and so on... The question is - how do you know which one to target?
Replies
Matthew Johnson@mattovca
Startup-Investor Fit
It was a combo of who we found experienced the problem most during our early user interviews, combined with who we could reach, and who we understood the most.
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@mattcrail Alright, so filtered the world by
1) Already interviewed?
2) Reachable
3) Combination of 1 + 2 = Best Understood
Interesting, thanks for sharing!