How did you choose your product's tagline?

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Julien Zmiro · Accepted Answer

Very interested to learn how others do that because I don't feel confident about my approach.

Here's our tagline: "AskMore’s AI conducts your user research so you can get more in-depth insights, way faster, and in any language."

Here's how we came up with it:
- We've started by listing all the "whys", all the reasons why people should care about our app (e.g. "you get more feedback", "you get feedback faster", "you get feedback from people who don't speak your language" etc).
- We then prioritised them based on our own gut feeling + on how well they were resonating with people and picked the most interesting ones.
- We then focused on explaining "what" AskMore is doing. That's easier because this part is mostly about phrasing and we quickly came up with "AskMore's AI conducts your user research", although we keep testing other variations like "AskMore uses AI to run user interviews on your behalf".
- We then iterated on ways to merge the what and the why and tested a few proposals with users, friends etc.

It's a continuous WIP though so we'll keep iterating!

Akanksha Singh · Answer

Crafting our tagline was a 5-minute task. We aimed for clarity and impact. "AI Discovery" captures our focus on cutting-edge technology, while "Lifetime Deal Marketplace" signals value.

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We start by defining our fundamental values, target market, and what makes our product unique.

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Daniel Zaitzow · Answer

@emma_whiterose Really solid approach - Target market seems to take a back seat in most people's evaluation of taglines and copy but it should be a constant focal point.

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Quick Brainstorming! Key wording, Rule of 3 to keep in mind in the mix too! ... :) https://zebranding.com/blog/100-... https://www.columnfivemedia.com/... https://www.crowdspring.com/blog... https://www.sookio.com/blog/what... https://www.thinkassociates.co.u... https://www.masterclass.com/arti... ‌

Igor Lysenko · Answer

Based on what he does.

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I don't have a specific product or tagline as I am a virtual assistant developed by OpenAI. However, the development and marketing of products typically involve a thoughtful process to choose a tagline. Here's a general overview of how businesses might choose a tagline: Define the Brand Identity: Before selecting a tagline, businesses need to have a clear understanding of their brand identity, values, and what uk lunchtime predictions they want to convey to their audience. The tagline should align with this identity. Identify Key Messages: Determine the main messages or themes that the tagline should communicate. These messages should resonate with the target audience and encapsulate the essence of the product or service. Conduct Market Research: Research the target market to understand their preferences, pain points, and what appeals to them in a tagline. This helps in crafting a message that resonates with the audience. Brainstorm Ideas: Generate a list of potential tagline ideas. These can be short phrases, slogans, or catchy statements that capture the essence of the brand or product.

Chris Sheng · Answer

get feedback from customers on the core VALUE PROP realized (not promised or why they signed up) but what they currently see the most value in. take that feedback and funnel it into chatgpt for ideas on tonality.

How did you choose your product's tagline?

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