How can you market a SaaS product and acquire customers without money or a social media following?

Question

I am a tech enthusiast and product creator with a passion for building innovative tools, apps, and Chrome extensions. While I excel at developing high-quality tech products, I often struggle with marketing and customer acquisition.

I have tried multiple strategies, including growing my presence on social media and promoting my products on platforms like ProductHunt,instagram,facebook , twitter but the results have been underwhelming. Despite my persistent efforts, I find it challenging to connect my products with the right audience. My primary focus is to discover practical, cost-effective marketing strategies to effectively promote my products and achieve success in reaching and retaining customers.

Mehvish Shafiq · Accepted Answer

If you don’t have money or a social media following, you’ll need to get creative. First, make sure your product is really good so people want to share it. You can ask happy users to refer others, maybe with a small reward.

Another good option is cold emailing—just reach out to potential customers, explain how your product can help them, and offer a free trial.

Amelia · Answer

Marketing a SaaS product without money or a social media following can be challenging, but it’s possible with creative, cost-effective strategies. Start by leveraging communities where your target audience hangs out, like Reddit, Quora, or niche forums, and provide genuine value before promoting your product. Offer free trials or freemium versions to attract users and incentivize word-of-mouth referrals. Collaborate with micro-influencers or bloggers in your niche for reviews or shoutouts. Finally, focus on SEO and content marketing by creating blogs, tutorials, or case studies to help your audience solve problems using your product. Consistency is key—keep testing and iterating!

How can you market a SaaS product and acquire customers without money or a social media following?

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