How can we promote a new product with limited funding?

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Could you share your experience?

Zane Ryan · Accepted Answer

I also want to know, apart from producthunt, what channels can independent developers use to promote new products? Hope someone can tell me.

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I’m interested in how others handle this too. Do you use any creative strategies or partnerships to stretch your marketing budget?

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In my experience, email marketing is highly cost effective. If you already have a list of potential customers, start with a personalized email campaign.

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Maybe try partnering with micro-influencers? They often have highly engaged audiences and might be more affordable, plus they can create authentic content that resonates well with their followers

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One approach that worked for me was collaborating with other small businesses. We cross promoted each other's products, which expanded our reach without spending much.

Han Kim · Answer

Online and offline communities - where your users will hang out

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If you can, reaching out to local media or bloggers for a feature can provide you with free publicity. Sometimes a well-crafted story can get you into places where ads might not reach

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Have you  considered using  referral programs?

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I’ve foundthat leveraging social media is key when you’re on a tight budget. Focus on organic growth by creating engaging content .and

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I've found that leveraging social media and engaging with relevant communities can be super effective. Sometimes, organic reach can make a big difference without spending a lot.

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I’ve noticed that relying just on word-of-mouth and unpaid channels might not always be enough. Even a little investment could help boost visibility and give you insights into what works best.

How can we promote a new product with limited funding?

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