How can we attract potential customers to a new product?

Question

Everyone has their way, I am curious about your strategies :)

Rick Somar · Accepted Answer

influencer marketing is by far the best option

Hossein Yazdi · Answer

I have read many times from different sources indicating providing some sort of limited-time offer, or something that gets customers attracted to trying the new product soon.

I hope it helps 🙂

Answer

Focus on building brand awareness through targeted advertising and social media campaigns. It's also important to showcase the unique features and benefits of your product and offer promotions or incentives to encourage people to try it out.

Answer

@hosseinyazdi Great idea to let the customers try the product and find out what it offers. Also, there are a lot of opinions on how much the time limit should be for a free trial. Depending on the product features, it should not be more than 7 to 14 days.

Answer

@henriquechappuis Thank you for the advice. This is a better way than just giving up on influencer marketing. Also, I agree with your statement about investing your time and effort in marketing. You should try different strategies to find what suits your product the best.

Answer

@henriquechappuis Although influencer marketing can be highly effective, it typically requires significant financial resources. Therefore, for startups, it may not be the most viable option as a first choice. What do you think startups should try instead of influencer marketing?

Rick Somar · Answer

@burcu_zeynep_konuk I respectfully disagree with that statement. Instead of solely relying on monetary compensation, you can connect with nano/micro creators in your niche and explore other mutually beneficial arrangements.

Marketing typically requires an investment of either time or money. 
If you lack financial resources, then you must invest your time and effort accordingly.

Consider proposing alternative options such as referral programs, affiliate links, or an opportunity for them to be interviewed.

These are just a few examples of the various alternatives to paid advertising.

Answer

@dundguzman I agree, especially with targeted advertising. By identifying and reaching out to specific audiences who are likely to be interested in your product, you can increase the chances of generating meaningful engagement and conversions.

How can we attract potential customers to a new product?

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