How can storytelling be effectively utilized to enhance brand messaging?

A product becomes great when there is a great story You can take any successful product, I will like to give an example of steve jobs here Storyline - 1000 songs in your pocket - THE IPOD This was the above storyline which revolutionized the market that is the reason we know APPLE It is said that don't sell features always sell emotions If you can create a great story line your brand image will be enhanced and people will remember it. There are thousands of examples you can read online In simple words yes storytelling can be very effective in enhancing a brand image