How can effective graphic design improve the user experience of a SaaS product?
Ayşegül Çorok
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Graphic design is an essential component of the user experience of a SaaS product, with the ability to communicate brand personality, build trust and credibility, and guide users through complex workflows. We're curious about how designers approach graphic design in the context of SaaS products. What are the key elements of effective design, and how do you balance aesthetic appeal with usability? How do you ensure that your design is consistent with your brand and reflects your product's unique value proposition?
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Maria Gonzalez@mary_gonz8
Before entering a complicated product development process, thinking simply helps when creating a product.
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these are principles of good graphic design: proximity, balance,repetition, contrast, visual hierarchy, use of white space..out of all these contrast is most important... think about how you want to guide the user from one area of your app to another, what should be the most important thing he needs to see... one important aspect especially for apps is don't use more than 3 colors: so you have one main color and another as complementary and third as accent color and color plays a big role, so you should also know color systems or color wheel while choosing colors. A good example is dashboards, many times they show unnecessary information in dashboards without using proper white space and the hierarchy is not followed. For me the no.1 tip would be that when user is using the app he should not feel overwhelmed, the app should give a breathing space with plenty of white space
Beyond aesthetic appeal, which can be subjective, the basic tenets of graphic design (typography, balance, visual hierarchy, etc) are all crucial in the user's experience. How do you direct a user to view the most important element on screen? What if the typeface you use is too small, too ineligible? What happens when all of your information is crammed too tightly or too spread too far apart? These may all seem like "minor design" changes but they have such an impact on whether or not a user understand, enjoys and wants to come back to using your product.
In my opinion, effective graphic design plays a crucial role in enhancing the user experience of a SaaS product.
By prioritizing clarity and simplicity in the design, users can easily understand and navigate the product, leading to a more positive user experience.
Consistency in design language across the product further builds familiarity and trust with the brand, creating a sense of cohesion and professionalism. This can be achieved through the use of a cohesive color palette, typography, and design elements, ensuring a unified look and feel throughout the user interface. Overall, thoughtful and intentional graphic design can greatly improve the usability and overall perception of a SaaS product.
By enhancing usability, establishing brand identity, increasing engagement, and conveying information more effectively...
I talked about this in a recent discussion, our smooth UX is one of the main reasons for user retention. Ours might not be the most advanced tool out there but there are definitely buyers for easy UX products.
When designing a product, thinking simple helps a lot before the team is dragged into a super complex product development process. At the same time you would have more opportunities to improve UX, before cramming too many features into your product.
And I'm curious to know your point of view on your own question haha ! @aysegulcorok so ?