How can AI improve product recommendations and personalization for customers?

Question

Michal Kaczor · Accepted Answer

I'm working on a software recommendation engine and we're using AI heavily.

It's not a trivial problem, but AI can be used heavily to transform the data about products and users. Then you need to layer in multiple pieces of logic. It's definitely not as simple as throwing in ChatGPT at the problem.

But the direction is definitely very promising!

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AI can analyze  customer behavior and preferences to provide more relevant product suggestions based on past interactions.

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@therealkaczor I appreciate your review and want to extend my sincere thanks for sharing your knowledge. Your insights are invaluable and will certainly help me improve. Thank you!

Thomas Harper · Answer

AI analyzes customer browsing and purchase history to deliver product recommendations that feel personal, making the shopping experience more intuitive

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By using machines, learning, AI can predict what products a customer might like, improving the accuracy of recommendations and enhancing the shopping experience.

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I've argued up until now that AI can only do generalized work and improve efficiency. User reach, personalization, etc... I think it still has to be approached by a real person to not make users resentful.

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@draco_dawson I appreciate your review and want to extend my sincere thanks for sharing your knowledge. Your insights are invaluable and will certainly help me improve. Thank you!

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In real time AI  can tailor recommendations , adjusting suggestions based on current trends and individual user behavior to better match customer needs.

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@fay0227 I appreciate your review and want to extend my sincere thanks for sharing your knowledge. Your insights are invaluable and will certainly help me improve. Thank you!

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@yunusa_abdullahi I appreciate your review and want to extend my sincere thanks for sharing your knowledge. Your insights are invaluable and will certainly help me improve. Thank you!

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@kabiru_aliyu1 I appreciate your review and want to extend my sincere thanks for sharing your knowledge. Your insights are invaluable and will certainly help me improve. Thank you!

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With AI, you can leverage real-time data to predict and recommend products that customers might be interested in before they even know they need them.

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AI can make product recommendations super personalized by analyzing your data and shopping habits. It also helps predict what you might like next, making your shopping experience way better

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By reviewing massive volumes of customer data and behavioral patterns, AI has the ability to significantly enhance product recommendations and customisation. AI may predict what products a customer will be interested in based on previous interactions, purchase history, and even real-time browsing behavior. This results in more accurate and relevant recommendations, which may increase customer satisfaction and conversion rates. AI also can improve the whole shopping experience by changing details, offers, and communication to individual interests. Have you experienced any examples of AI-driven personalization that stand out, or are you looking into particular aspects of personalization for your own business?

How can AI improve product recommendations and personalization for customers?

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