How can a technical person(like Engineers) become good at Marketing?

Bibek Chaudhary
7 replies

Replies

Meduard
Just engage with a community for a product you want to create. Post there, talk to people, etc. then you understand them better and you will be able to promote your product way better.
Emily Rose Johnson
Definitely engage with relevant communities! Find the forums, subreddits, FB groups etc where your target audience hangs out. Participate authentically, provide value, and build relationships. Over time you'll gain a deep understanding of their needs, pain points, and how they communicate. This will make you way more effective at crafting messaging and marketing that resonates. Empathy is key! 💪
The same way marketers can become more technical...get help from AI. 😆 Also, marketing today is very data-driven...an engineering background can be very helpful for SEO and testing/analyzing different forms of outreach.
Nha Hyerin
A technical person can become good at marketing by learning the basics of customer psychology, focusing on clear communication, and understanding the value of storytelling. Collaborating with marketing teams, experimenting with different strategies, and continuously analyzing feedback can also help bridge the gap.
Milo Harper
A technical background gives a great foundation, but understanding, customer needs and focusing on storytelling is key. Engineers can learn marketing by tapping into customer pain points and communicating solutions effectively.
Xiaoyun TU
The first thing you need is genuine interest in marketing! :) As a technical person, you already have a great advantage - you understand your product deeply. However, the key challenge is shifting from a product-focused to a customer-centric mindset as Marketing is all about understanding your customers and speaking their language, which means translating your technical knowledge into benefits that resonate with real user needs.
Steven Wilson
Since I am comfortable with data use that to my advantage. Marketing isn't just about creativity; it’s also about measuring results