How can a compelling message keep your target market engaged throughout the purchase journey

The only way is to use storytelling. Russell Brunson talks about 3 stories: - Internal false belief story - External false belief story - Vehicle false belief story Internal false belief story is an epiphany story that prompted you to take the route you are on. External false belief story is the epiphany story that prompted you the take the SaaS route to solve a problem. Vehicle false belief story is the epiphany story that got you to start the particular SaaS you created to help other people. Integrate these 3 stories in your marketing like emails, webinars and posts to get te best results!