Hey, hunters! When to start a product marketing campaign: before or after launch?
Valentine Boyev
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![Triz](https://ph-avatars.imgix.net/5561272/74e9c668-2f83-4d0c-ba4a-dec7a82925df.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Triz@bodegalaabs
Hi Valentine! Most of times I start right before launch and I'm not that good on marketing afterwards!
That's something I definitely wanna get my hands on
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Pre-launch, during launch, and after launch.
Every step has a special marketing campaign. Pre-launch, launch, after-launch, next launch (updates).
I'd say do a smaller scale one before launch just to get the word out there and then go all out after launch.
Launching a product marketing campaign before the launch is crucial. By building anticipation, generating buzz, and reaching potential users early, you can create a strong foundation for a successful launch and attract early adopters.