Here’s a list of 10 mistakes you don’t want to make in your PR:
Business Marketing with Nika
21 replies
1. Not paying attention to length
2. Not infusing SEO keywords
3. Choosing the wrong press release distribution channel
4. Missing multimedia
5. Writing boring headlines
6. Not delivering on the promise made in the headline
7. Sounding too much like an advertisement
8. Skipping or skimping on quotes
9. Not including links
10. Not paying attention to press release performance
Do you like these points? We can be connected on Twitter as well:
https://twitter.com/intent/user?screen_name=busmark_w_nika
Or if you prefer LinkedIn:
https://www.linkedin.com/in/nika-kotlarikova/
Replies
KC Onrade@k_onrade
Thanks for these tips, Nika!
Share
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I never make mistakes in my PullRequests 😏
@sentry_co Haha the way almost all of us thought it was PR and not PR!! :)
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@sentry_co Yeah :-D this one is related to a bit different niche :-D
@sho_hunts 😂 The perfect developer click-bait
@busmark_w_nika Here on PH its 50% marketing 50% dev 😏
Thanks for summarizing!
Nika, you've nailed it with these PR mistakes!
For those starting out, what's the most common error you see, and what's your top piece of advice to avoid it?
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@karlmorgann I think that people tend to give link at the end of the article. They should do it at the beginning because attention is spanning and people are more likely not to read the end of the article. Better, you should add the link in the first paragraph.
Great share! 😇📝
Have you ever considered creating a community for marketers?
I mean you clearly have the knowledge we all could benefit from..😅🙌✌🏻
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@mansi_trivedi1 Yes, I am working on a product for the future Product Hunters. It will be an extensive guide, but first, I have to code a landing page. :-)
@busmark_w_nika Ou, that sounds like a tough job 😅😅
Would love to see and support what you come up with! 😇😄🙌
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@mansi_trivedi1 stay tuned! :-D
Thanks for these tips, Nika!
Thanks for sharing, this is really insightful!
Thank you for sharing!
& another 10 mistakes in PR 😉
1. Ignoring the target audience's interests and needs.
2. Overloading the press release with jargon and technical terms.
3. Neglecting to proofread for grammar and spelling errors.
4. Failing to include a compelling call to action.
5. Not localizing the content for specific markets or regions.
6. Sending press releases at the wrong time, missing important news hooks.
7. Omitting contact information for media inquiries.
8. Using outdated or irrelevant statistics and data.
9. Not leveraging social media and other online platforms to share the press release.
10. Forgetting to follow up with media contacts after distribution.
This is helpful and informative
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@jagtarsingh2 I hope, it helped you. :-)
And the content itself is boring, the opening isn’t attractive