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  2. He had a 15,000+ user base:

He had a 15,000+ user base:

Rohan Pathak
2 replies
A few months back I was writing and setting up email flows for a client He had a huge email list - 15,000+ users But they had no email flow in place. Nil So they were unable to convert free trial users to paying customers I solved this problem...and the other one too: There was no communication between the brand and the users So it was difficult to build a brand and its messaging I solved it: In the first welcome email, I asked the user to reply with a simple word We got tons of replies from users introducing themselves But the best part: This started a conversation between the user and the brand Then the customer success manager would talk with the user And build a good relationship with each user that replied The bottom line: Emails are great for initiating conversations and building relationships with users

Replies

Ilya Selyankin
Looks like you transformed their email strategy from "radio silence" to "email alliance"! From silent treatment to a chatty rendezvous, you turned those emails into matchmakers of brand and user love stories. 😄💌
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Rohan Pathak
@donfred haha you can say that's what I did! Emails are low-hanging fruits - you can send a few emails every month and build a relationship with your users. Provide them with valuable and actionable insights, give them a sneak peek into your life and business and basically connect with them like a real human! Nothing can beat a real human to human connection, don't you agree?
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