Having the ability to track and see who's opened/read your emails - is this important to you?

It used to be very, but these days we dont track. Unless of course its for email marketing and then we track everything! :)

Lots of companies already do this with the 1px by 1px image in emails

Open rates are going to be really important for our upcoming launches / rollouts.

For me, I find it super beneficial for marketing purposes and A/B testing cold emails.