Have you read “thinking, fast and slow”?
Marco Decio
2 replies
If you haven’t, you should! Sadly its author, the 90 years old Nobel Prize Daniel Kahneman, left us yesterday march 27th. This essay is fundamental in understanding how people think and take decisions. If you work in marketing, design new products or services and user interfaces, this book is a must.
Replies
Anthea@masinsight
Sad news! I started reading his book last month and I'm only a few chapters in but its been quite insightful.
Share
I highly recommend "Thinking, Fast and Slow" for anyone looking to understand human decision-making. It's a valuable resource that can benefit professionals in various fields. Rest in peace, Daniel Kahneman, your insights will continue to inspire generations to come.