Have you ever successfully rebranded your product or company?

Question

We all know a sudden change in branding is a risky move. We've seen many companies suddenly fail because of a mishandled rebranding. What's your personal experience?

Roberto Morais · Accepted Answer

When we had to pivot our software agency to become a community of tech specialists and become the middle man between them and great projects we had rebranded the company completely. 
I don't if we would have done something like this if it wasn't for a change in business itself.

Omri Tamir · Answer

@robertomorais hopefully all went smoothly! that sounds like a huge undertaking

Roberto Morais · Answer

@omri_tamir It wasn't easy and we had to do some very painful changes. Even losing a few clients. But after the first year the company has been growing over 100% per year for the last 3 years. So it was worth all the trouble.

Have you ever successfully rebranded your product or company?

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