Have you ever successfully rebranded your product or company?
Omri Tamir
3 replies
We all know a sudden change in branding is a risky move. We've seen many companies suddenly fail because of a mishandled rebranding. What's your personal experience?
Replies
![Roberto Morais](https://ph-avatars.imgix.net/2382158/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Roberto Morais@robertomorais
When we had to pivot our software agency to become a community of tech specialists and become the middle man between them and great projects we had rebranded the company completely.
I don't if we would have done something like this if it wasn't for a change in business itself.
Share
@omri_tamir It wasn't easy and we had to do some very painful changes. Even losing a few clients. But after the first year the company has been growing over 100% per year for the last 3 years. So it was worth all the trouble.
@robertomorais hopefully all went smoothly! that sounds like a huge undertaking