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  • Have you ever abandoned a marketing channel?

    Ashit Vora
    7 replies
    I've been thinking about cutting back on some channels for Draftly that aren't performing well. Anyway, I have tried to put them on auto-pilot as much as possible (either via tool or an intern). Have you ever completely stopped using a marketing channel? What led you to make that decision?

    Replies

    Sergey Koshevoy
    Planyway
    Launching soon!
    Yes, we don't use Google AD anymore. We experimented a lot but the economy didn't work and we stopped.
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    Business Marketing with Nika
    minimalist phone: creating folders
    minimalist phone: creating folders
    Yes, it is okay. If you feel and have evidence that at the current moment it is not doing well, it is good to have a break. On the other hand I encourage you to try (at least to probe) other socials and upcoming platforms so you can have an idea how they work. :)
    Jan
    Launching soon!
    Sure, always consider pivoting if the channel is not working. Especially in the early stages, when achieving product-market fit, many channels can be tested. Focus on the ones that yield results.
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    Natalia Toth
    Yes, we tried X ads for around 1.5 months and Facebook ads for around 3 months. Decided to quit both last week, because we can't seem to reach our audience there + the targeting option on X are not working as intended.
    Joseph B
    Yes, focus on channels where your audience are, and cut out channels they are not. It's better to fully optimize a few channels well.
    Safaa Bird
    I no longer went to trade exhibitions. Although the networking prospects were good, the effort and expense were not worth it.