Have you employed cold email as an acquisition channel for your SAAS startup?
Sajan Goswami
3 replies
If so, have you experienced success with it?
Replies
![Bogomil Shopov - Бого](https://ph-avatars.imgix.net/8915/ae96a8a3-f00d-436a-8e77-98874b31b705.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Bogomil Shopov - Бого@bogomep
Yes, but that was 10 years ago when people actually opened cold e-mails. We had a good conversion out of it. Close to 3% which was a surprise :)
Share
Yes, and not working as expected. Then we reduce the amount, we improve and personalize the email, and quite better
Not much success, I would say LinkedIn and/or X, Insta is a way to go, depending on your target audience. Making connections, yes with cold outreach but you have option to engage with their content beforehand.