Growth hackers - What are your best growth hacks to grow your waitlist?
Elif Duran
42 replies
One of the primary aims of new products is to increase the waitlist until the public launch.
What is the most effective strategy you've used to expand your waitlist and ensure it works?
Replies
Kunal Mamtura@kunversation
Start by creating a a pool/site where all user can share and submit problem in their won way, like how they experience this problem. this way you way get more user feedback and once solve you can revert them with solution...this helps in both ways understand user and get user in waiting list
Share
Sales Likelihood Calculator
SELL IT in the copy:
"People who join this pre-launch list will get a FAT discount — you'll get the hugest discount we'll ever offer. EXCLUSIVE to people on this list."
"Enter your email and right now I'll also send you a valuable guide: HOW-TO-XYZ-in-7-EASY-STEPS.pdf (or other bonus related to your product)"
"Nio spam. No annoying messages. Unsubscribe w/ one click."
very interesting post thanks for sharing.
https://www.minimilitia.mobi/ https://www.applock.ooo/
Reap Pay
I am not sure having a long waitlist has an absolute positive relationship to success.
You have to know what your objective is in creating a waitlist. If it is for creating hype, a long waitlist for sure is the best. For products that want to recruit beta users and pivot later on, I think it is okay to have a shorter waitlist to keep the test close.
Thoughts?
Pink Paper
@anson_leung I think there needs to be a sweet spot that you as marketers of your niche must understand when it comes to waitlist. Too short a waitlist and you will get too few engaged users. however if the waitlist is long, people would forget about you and move to a different product.
Congratulations on the launch🎉
Creating a referral program that incentivizes existing users to recommend their friends and family to sign up is an effective hack for growing your queue. You can provide incentives such as early access, exclusive bonuses, or discounts for each referral.
@vipra_dutta great input. bonuses and early access work just right
fitdollar
Reddit was one of the key forums to get folks to a waitlist but you have to provide value to your niche up front
Maybe not a quick hack, but if you have a waitlist, it means you are building something that solves a problem.
Write about that problem and cross publish it in different formats, while pointing to your upcomiung product. Just don't be too salesy, really focus on delivering some value with the content itself :)
FocuSee
@travis_page @nuno_ms_reis So TRUE，people are willing to pay for anything they think is valuable.
@nuno_ms_reis This is the way. Most hacks have a half-life. Creating valuable content does not.
@travis_page that's true, I find bringing value to someone to be the best way to do any kind of business
loved the conversation, thanks. we will use the tips here for our next launch! thank you @elifduran ! :)
Not quite a fast fix, but a waitlist indicates you are working on a solution. yet it was still informative, and I appreciate it.
Evryface
I've found that running referral campaigns or offering incentives to existing users to spread the word about my product has been a great way to grow my waitlist. Also, optimizing my website and landing pages for lead generation :)
Adding to the points already made:
Show in form of a demo/teaser how you solve the problem...
Just plain text doesn't help too much.
Leverage influencers and create a referral program with incentives for users to share and invite their network to join the waitlist!
@realvladgolub Influence marketing is a must. If you target right influencers, they may be a great focus group for the bug fixes and market fit crosschecking
CreatorStock
Offering some sort of incentive to your initial users, i.e. becoming a brand ambassador when we launch gives you early access to 'XXXX'. We found that worked for a short space of time.
Also getting BETA testers within your industry, get people using as early as possible so they see the value in what you're building, they will naturally talk to their friends about it.
Posting in various groups to do with your industry and highlight the problem you're solving!
@vin_creatorstock did you use referral programs? how did you award the brand ambassadors?
CreatorStock
@santeri_toivanen not yet, but that is something we're looking at doing. You can start by offering verified badges and promoted accounts, even some monetary incentives i.e. giving small bonuses or credits to the account. Also one of the main elements if giving early access to additional features for monetisation, i.e. we're looking to roll out a camera feature for creators, and the first brand ambassadors get to use it before public launch.
@vin_creatorstock Great insights! Creating incentives for initial users and reaching out to beta testers can surely boost the visibility of the product. Plus, word-of-mouth marketing through industry-specific groups is always a smart strategy. Keep shining!
@vin_creatorstock smart! thanks vinay
Chatscout by Zevi
What I have seen is referral and the incentive being moving upward in the waitlist works really well.
חשמל
For Sivi.ai, We are concentrating on building a community eager to solve their design-related constraints. when you go from community to a user you are building a united voice that is louder than an individual and you'll soon see your waitlist grow.
@tejaswini_gopalaswamy Community building is key!
Roll out invites to the product, based on number of referrals you have.
Things like " You are currently 1000th on the list to access our platform. We will be trying very hard to get it to you as soon as possible.
Btw, you can jump to the 700th place by referring one person."
Something like this. The more refferals they have,higher up on the list they go.
This is the one that works the most.