Got any marketing questions? AMA!

@theonlyleke with little or no cost, I would recommend investing in SEO + pitching macro influencers (with few but highly engaged followers) for a free demo and shoutout to the tool Launching on Product Hunt is also free + there are some other free (or very cheap) platforms, for instance, There's An AI For That (it used to cost only like $9 to be featured there)

@aurther_bella use paid for TOFU and organic for MOFU/BOFU If your ads budget is under $3000/month, it may make sense to focus on one acquisition channel (Google ads, Meta, TikTok - whatever makes more sense for your platform) and optimise for clicks. Estimate your customer lifetime value to see if the acquisition cost makes sense Also, allocate some budget for boosting posts on social media, they often work super well for both on-platform discovery (growing organic presence) and website visits For instance, ads on LinkedIn rarely make sense for businesses with LTV under $50 due to high cost per lead, but you can boost a post for $50 and get multiple leads + grow your page

@lightfield Make it one of the key call to actions on your website/social media. You could, for instance, create a lead magnet (a resource that will be valuable for your audience, like a checklist or an ebook) and launch a popup that offers to share said free resource in exchange for email (don't forget to add a nurturing email sequence to keep your followers engaged) As for optimising the open rate, keep experimenting. Ideally, run A/B tests too see which formats perform better.

@anurag_mehta Business goals always come first, and marketing goals should serve them You can't really set marketing goals if you are not sure where you want to take your business. Setting business goals first will also help you see how much you should invest in your marketing budget For instance, you can't really expect to x10 your sales in Q3 if your marketing budget stays the same For the early stage, I'd say, think about your customers lifetime value and how much you need to make to break even. This will give you a rough idea of how many customers you need and how wide your marketing should be

@vaibhavdwivedi Build in public and collect feedback as you go. Will save you lots of time and user research!

@adeeb_malik That would probably take a few years as I've been in marketing for about 10 years 😉 I recommend you begin with free courses on platforms like Semrush or Coursera that walk you through a guided learning path. Then, you can choose a domain you want to specialise in (ads, SEO, content marketing, etc.) and go for more detailed curriculums Goos luck!

@jeanette_walls that will depend on the campaign’s main goal - for example, ROI for brand awareness social media campaign will be very different for that of a retargeting ads campaign You can see different website actions as a measure of ROI for different stages of the funnel. These will be unique to the product and monetisation model - I can provide more precise recommendations if you share more details

@andrewcanday can you please provide more context/where you came across this? I'm not sure what it may mean in marketing terms

@alex_skazka its a joke actually... check it out in my profile... the answer is hilarious... if you like jokes...lol