Go-to-market for tech startups ↓
Ghost Kitty
11 replies
Positioning:
1. Product description. What is it?
2. Target segment. ICP (Company info) + Buyer Persona
3. Market category
4. Jobs-to-be-done
5. Key benefits
6. Competitive set (direct + indirect)
7. Differentiation
Messaging:
1. Company Description (Long/short)
2. Unique value proposition
3. Tone of voice
4. Key features - Capabilities/Advantages - Key benefits
5. Old way (without your product) New way (with your product)
Packaging and Pricing,
GTM motion(s),
Channels to test,
Metrics.
My free template in Notion:
https://olenabomko.gumroad.com/l/positioning-and-messaging-frameworks
Replies
Yernar Akim@yernar_a
solid list, thanks for sharing.
1 tool to help with standing out in the noise - sharing a sales room with key benefits + proposal + sales materials all in 1 place. Check it out here: https://www.producthunt.com/post... (we're launching today)
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Alterfy
I would say these are my essentials:
- Product market fit
- Founder market fit
- Defining ICP
- Differentiation
- Unique value proposition
- Solid marketing strategy
Thanks! Just picked up the template
@olenabomko Great checklist for a tech startup GTM strategy! Covered all the essentials. Just add some magic and voila! 🚀
Great list
Alterfy
Thank you for sharing, this is a very solid list.