Go-to-market for tech startups ↓
Olena Bomko
11 replies
Positioning:
1. Product description. What is it?
2. Target segment. ICP (Company info) + Buyer Persona
3. Market category
4. Jobs-to-be-done
5. Key benefits
6. Competitive set (direct + indirect)
7. Differentiation
Messaging:
1. Company Description (Long/short)
2. Unique value proposition
3. Tone of voice
4. Key features - Capabilities/Advantages - Key benefits
5. Old way (without your product) New way (with your product)
Packaging and Pricing,
GTM motion(s),
Channels to test,
Metrics.
My free template in Notion:
https://olenabomko.gumroad.com/l/positioning-and-messaging-frameworks
Replies
Yernar Akim@yernar_a
solid list, thanks for sharing.
1 tool to help with standing out in the noise - sharing a sales room with key benefits + proposal + sales materials all in 1 place. Check it out here: https://www.producthunt.com/post... (we're launching today)
Share
I would say these are my essentials:
- Product market fit
- Founder market fit
- Defining ICP
- Differentiation
- Unique value proposition
- Solid marketing strategy
Thank you for sharing, this is a very solid list.
Figure out who your ideal customers are and make sure you’re visible where they hang out online.
Run adds that target people who are looking for solutions like yours to grab their attention.
contact with influencers and attend industry meetups to get your name out there and build buzz.
@olenabomko Great checklist for a tech startup GTM strategy! Covered all the essentials. Just add some magic and voila! 🚀
Thanks! Just picked up the template