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Generative AI in Social Media Marketing

Marlene Koh
4 replies
While experimenting with social media posts unsuccessfully over the last weeks, I figured to give generative AI a try. The task was to create a Youtube Short which helps build an audience and therefore promote the product. Resulting video: https://www.youtube.com/shorts/CDCJjIgRny4 Everything in this video is Generative AI. Workflow: 1. Script - ChatGPT (Prompt - Explain forward PE as a TikTok video) 2. Visuals - Stable Diffusion (I call him Matt) - Custom python script 3. Voiceover - Eleven Labs - 4. App visuals - Financing app - finclout.io 5. Google slides (16x9) 6. iMovie. Clearly, there is a lot of improvement still possible. But in general, I am quite pleased with the progress. More importantly. Something that took days scouring Pexels for images, Fiverr for voiceovers, and infinite time due to my own lack of ability for creating effective marketing scripts takes now a few hours. What do you think? How will gAI change Social Media going forward?

Replies

⛰️ Amyth
Moda
Moda
One scenario I can think of is how effortlessly gAI can stitch together multiple videos synced with music to create a visual film that would have otherwise taken a great time, thinking, and effort to achieve. Such tools allow the user to unlock TTV faster and that's what makes them a success. It is all about getting what's on your mind out on social media as fast as you can. gAI does just that. So it'll be an interesting future for Social Media professionals where they'll need to upskill themselves in ways how to squeeze out the best from these tools. This is where understanding prompts engineering will play a key role.
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Marlene Koh
@amyth_banerjee1 We are currently experimenting with stitching on TikTok / YT -?
The results are quite impressive. Matt is our "Idoru"
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Richard Gao
Evoke
Evoke
Are you using any gen AI for creating image posts? Notice those can do pretty well too. I'm basically creating a backend for all those image gen apps with evoke-app.com
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Jay Mehta
Generative AI in Social Media Marketing refers to the use of artificial intelligence to create content for marketing purposes. It is used to automate the process of content creation, allowing marketers to create more targeted and personalized content for their target audience. Generative AI can be used to create custom images, videos, text, and other types of content, allowing marketers to quickly and easily create content that is tailored to their target audience. Generative AI can be used to increase engagement and reach on social media platforms. It can be used to create content that is tailored to the interests and preferences of the target audience. It can also be used to create personalised content based on user data, allowing marketers to target their content to the right audience. Generative AI can also be used to identify trends and create content that is relevant to the current online environment. It can be used to identify topics that are trending and create content that is relevant to those topics. Generative AI can also be used to identify potential influencers and generate content that will be of interest to them.
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