Future of Advergaming with Web3

Advergaming combined with Web3 elements like NFTs can be one of the smartest marketing strategies to reach your potential customers and make them feel like part of your business. Brands are already getting into the Web3 space. For instance, Starbucks announced they will reveal their Web3-based rewards program next month. If you are not a big brand name, digital collectibles alone may not get you far. But the same with a fun activity, like a game for your brand - can make a huge difference. Imagine rewarding 100 customers for staying top on the leaderboard with NFTs or tokens, tied with some perks or inherent value that can be exchanged. An advergame with a leaderboard and NFT/token-based rewards will gamify your brand instantly. Another vital outcome will be making the business more relevant to the Gen Z segment. Remember, the Gen Z cohort is powerful - if you make them feel like a part of your business with branded games, NFTs, and tokens, you will surely see a smooth transition of your brand from Web2 to Web3. #ingameadvertising #gamification #web3 #genz #nft #marketing