From a business perspective, in which social network are followers most valuable?

Question

Prem Saini · Accepted Answer

For B2B and professional networking, LinkedIn frequently has the most valued followers, although Instagram and Facebook are important for consumer-focused enterprises. It is determined by the target audience and industry.

Sandra Djajic · Answer

For some businesses Instagram and Tiktok are crucial.
Others focus on LinkedIn and Twitter, and this is our case since most of our target audience is there:)

Salar Davari · Answer

LinkedIn is more business-oriented and I think the majority of its users are into business one way or another. That's why it is preferred from a business standpoint. Yet, I'd like to stress that with some businesses, other platforms such as Instagram or Facebook are better.

Alexey Anshakov · Answer

I ask experts to share their opinion on which social network generates the highest ROI in terms of profit for small businesses when it comes to followers.

Jessica Bank · Answer

@prem_saini1 I have found that in the healthcare industry we use Linked in for B2B, facebook and instagram is mainly for patients.

From a business perspective, in which social network are followers most valuable?

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