• Subscribe
  • Freemium or Free Trial? What is your preference for your business?

    Cem Özçelik
    40 replies

    Replies

    Bryan McAnulty
    Heights Platform
    Heights Platform
    Launching soon!
    Depends on the product. For most bootstrapped SaaS founders, if there are significant costs to providing a freemium version at scale, then free trial is the better way to go.
    Darya Krakaviak
    Depends on the product a lot, but generally as a user I enjoy having unlimited product access time-wise to get a good feel of the product’s value for the business. If I see the value and I’m indeed missing the paid features, it’s WAY easier to get the internal budget approval and get the premium version based on this freemium experience. Here’s how we handled this dilemma in our product IntentHub - scroll down for the Pricing section: https://intenthub.com
    Gary Sztajnman
    Freemium when you can. But depending on the product and the sales strategy, it's not always a good option
    Gryzzly Time and budget Tracking
    We started with a free trial only. It's the perfect model for an easy to launch product like ours, especially since we're available on both slack and Ms teams stores. Scaling, we decided to add a freemium model (core features only) and for small accounts only. It fits with efforts to offer the most qualitative self service experience thanks to our UX/UI and customer success. Now we focus on our most profitable ICPs with the rest of the business model relying on our more valuable features.
    Cem Özçelik
    @florian_meffre So you are currently using both models together, right?
    Daniel Zaitzow
    @cem_ozcelik @florian_meffre is that working for you - its almost like an internal AB test - Are you finding that most trial accounts pivot over into the free account even after the features get gated?
    Demi Jones
    Free trial. So they can see everything they will get if they pay for it.
    Cemali Gencer
    Hi @cem_ozcelik thanks for this excellent topic. It depends on your business needs. If the value is evident, consider "Free." If complex, think about "Free Trial." Marketing strategy and target audience are crucial factors.
    Christopher Nguyen
    I like Freemium, it rhythms with Premium 😆 BTW. My product - Junior Design Bundle, is officially launched! Your support would mean the world to me! 🥺 Thanks in advance! 🙏 https://uxplaybook.org/junior
    Iya Mendoza
    As the CEO of Logomakerr.ai, I prefer the Freemium model for our business. This approach provides free access to basic logo designs and customization options, showcasing the value of our AI-powered platform. For a $29 subscription, users can unlock advanced features, customization, and our Social Media Package. This model fosters user engagement highlights our value proposition, and supports startups and small businesses, aligning with our mission.
    Apollon Latsoudis
    While free trial is more common, Freemium has its applications in specific situations. If the value proposition is clear and your free tiers are considered to be of good value, then by all means try Freemium. There is a chance that many users will convert after a while to paid tiers in order to make use of all the advanced features of the product. If however the product requires time and attention by the user, then tree trial should be considered in order to allow the prospective client to familiarize himself with the product.
    Bran Vuch
    I think it depends on the industry and the specifics of the company.
    Weiru (Launching Vizard now)💜
    Great question! I don't have a great personal take on this but I've come across this article by Reforge that I thought was very well-articulated: https://www.reforge.com/blog/the...
    Maël Harnois
    Depends on what the product costs you. If you generate SEO blog posts for a website using GPT-4, you want to go for Free Trial. Otherwise Freemium is a good option to gain some traction, leveraging referral and doing some feature gating (best example that comes to my mind: Bumble / Tinder that blur the pictures of your match, they show you a glimpse of what you want and what you could access by paying)
    Sandro Okropiridze
    I think Free Trial, And you can individually give your community free credits etc. For a pre-seed or bootstrapped startup. Keeps you connected. If you have VC funding than you can afford freemium like Slack and others do.
    Padmakar Roy
    I guess it will depend on the product, your target user, market size.
    Dong Li
    Kyligence Copilot
    Kyligence Copilot
    It depends whether your product is B2B or B2C. I prefer Free Trial for B2B product, because the business value is only recognized by money. And I prefer Freemium for B2C product, because the speed of user base growth is the key to success.