FREE TRIAL or NOT
Stain Lu
17 replies
🙋Any advice on whether we should offer free trial？
🤔What factors should be considered？
🙅♀️Would you cancel subscription right before free trial ends / after first payment issued？
🥳Share best examples of payment design you‘ve seen！！！
Replies
Salma Mayorquin@smayorquin
A mentor once told me "The magic should be free." Limit the friction to finding the wow moment using your product.
Then sell "boring" features like logging, collaboration, etc to enterprise.
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Launching soon!
In my opinion, a free trial is a must, especially for newcomers in the market. I personally hesitate to pay upfront for a brand I don't know well.
Regarding cancellation, if my goal is just to try something out, then yes, I'll cancel it right away. I once forgot to cancel and got charged 180€ for an app I never used. That was a good lesson for me 😄
An interesting example is Ahrefs (SEO tool). They've never really offered a true free trial. When I started using it about 4 years ago, they had a 7-day trial for 7€. Last year, I noticed they no longer offer this option. But you know, I would say Ahrefs is a no1 tool for SEO pros, having been around since 2010. I was surprised when they scrapped the 7€ trial, but if they did, it must be working out for them. FYI, the cheapest plan is 89€/month, but usually, you buy for 179€ as the cheapest one doesn't have some core functions.
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Depends on the product, what are you working on?
my opinion is FREE TRIAL
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@stain In case of my app - MoodScriber. (You can check it out. Would love your feedback :)) We are in the productivity (tracking) app space. The features are few, simple and not complicated - so onboarding/orientation time for the user is not going to take long. 1-2 visits is enough for the user to figure out if he/she would want to use it. I've seen other apps in this space offer 3-day trials too.
Depends on the products but free trail works most of the time!
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Offering a free trial can attract more users, but it's important to consider factors like user conversion rates and trial duration. Cancelling right before the trial ends is a risk, but some might do it - that's the wild west of subscriptions! As for payment designs, simplicity and transparency are key for a seamless user experience. Happy hunting!
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