For marketers: How do you think 3D animation impacts user experience and conversions?
Alex Bender
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![Julia Zakharova](https://ph-avatars.imgix.net/4525633/1e81190a-dc7c-4b2a-9573-b7fa0b75bb21.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Julia Zakharova@julia_zakharova2
Influential because it increases the attention retention time on the page.
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If thought out well 3D can portray your brand in a really innovative and creative way. There's so much room for imagination with 3D.
I agree that 3D animations offer better expressiveness and appeal. However, compatibility and complexity must be considered. Overly complex animations with poor compatibility can negatively impact the conversions.