First time Hunter here! What's some advice for marketing in the 3-4 weeks before launch?
Jackie Stewart
7 replies
I'm launching in 3-4 weeks with my team and am a first-time hunter on Product Hunt. We have a small base of users who love our product, but I need some guidance on marketing/community-building tactics leading up to the launch. All thoughts are appreciated - thanks PH community :)
Replies
Shoaib Ahmed@sho_hunts
- LinkedIn is your friend
- Warm up your/your company's accounts.
- Talk to people on the platform. A lot.
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@sho_hunts how does linkedin help?
1.using linkedin smartly
2.engaging as much as you can
3.creating a coming page maybe
Creating hype around your launch and engaging with public across various channels!!! Alll the best!
Prior to the launch I highly recommend you to use your own accounts to publicize your product. Linkedin, Instagram, TikTok, Facebook. Find communities that are within your product category and showcase it there as well.
If you already have a community of people using your product, it is best to exploit all the needs that these users present, what they like and dislike, errors and complications when using the app. EVERY improvement that is generated before the official launch, is better.
Use the cheapest channels to generate your first impressions to your page or product. Organic growth through Instagram and TikTok, collaborations with Influencers and an Affiliate system.
I stress again, the most important thing here is to have a product that works and is viable. It is useless if someone subscribes today and the value it provides in the long term is so little that it doesn't last more than 1 month of use.
I would love to detail more processes of how to apply growth marketing in your product because I love to connect with new people. If you want to have a 15 minutes conversation, in my profile you will find my contact, I will be happy to help you!