First Time Founder - Top Down Sales vs Bottom Up Sales: Which is better?
Prospect Edge
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As a first-time founder, I'm preparing to launch ProspectEdge.co.
My company aims to assist founders, sales teams, and marketing teams in finding, engaging, and winning top prospects using AI-powered market insights. We transform various data sources into tailored B2B sales opportunities and marketing strategies.
Two questions I'm considering:
1. Which sales approach should I use?
- Top-down: Targeting company executives directly
- Bottom-up: Broad marketing with low-touch sales
2. What are the most effective sales and marketing strategies for my new venture?
I'd appreciate insights on these questions and advice for first-time founders in the B2B AI space.
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