Finally doing things that don't scale

I spent 8 months (nights & weekends) along my full time job working on a side project, with a goal to quit my job to go all in. My friend and I quickly built an MVP and went on to try and sell it. - We did user interviews (and read the Mom Test) and "validated" our idea - We sent 1,000s of cold emails - Reached out to everyone in my network $0 in sales, and only dozens in free trials For context, the app was automating writing performance review packets to help people get promoted faster / know where they stand. We know it's a problem but realized we were forcing software onto the solution. Last week I posted on LinkedIn that I was selling 5 coaching slots to help people get promoted for $50/ea and it sold out in less than 48 hours. Then it hit me that's what they mean by do things that don't scale. Solve the problem in ways that don't scale!! I was only applying that rule to things like networking, marketing and selling. A great example is the Doordash founders literally being delivery drivers for their first customers. So, my friend and I are taking a step back and just solving the problem in ways that don't scale (coaching) until we learn more about the problem and reach a bottleneck. Anyway, just wanted to share my learnings! If you're like me you've watched every YC video, read every startup book, and listened to every podcast. Even with all that knowledge sometimes stuff doesn't really hit you until you actually are in the weeds (and not making money :P). Keep at it!