F*ck Old Content Marketing!
Soner Alemdar
17 replies
Do New Content Marketing Instead.
Old Way:
→ Damn keyword research
→ Picking high-volume keywords
→ Writing some ''texts''
→ Publishing their link on social media
New Way:
→ Audience Research
→ Running interviews and surveys for deeper understanding
→ Understanding the pain points of the users
→ Understanding the intent of the users
→ Combining qualitative and quantitative data
→ Repurposing
→ Recycling
Choose your side!
For more details: https://www.linkedin.com/posts/soner-alemdar_old-marketing-vs-new-content-marketing-activity-7120743510374281216-w3we?utm_source=share&utm_medium=member_desktop
Replies
George Aleesu@rhexai
Lancepilot
Will opt for the new way but then, keyword research is still very relevant!
Share
The new way is the way! But SEO is important, instead of picking high volume key words, pick mid volume to rank easier in, my opinion.
The new way is certainly effective. But I don’t understand why to abandon the old one. No one has cancelled Internet searches and, in my opinion, no one is going to.
Focusing on the audience is the future!
Interesting point, but why not both?
Definetely f*ck checkbox tasks 😅 If you want to hear it more intellectually I would also suggest this post:
https://www.linkedin.com/posts/p...
The new way has always been the way for people who are well aware about how marketing works. However, now because people are overwhelmed with content, you need something very special for people to notice you. One of my favorite examples of this is Liquid Death, their commercials promote them selves. Thats because people watch their ads for entertainment, not just as regular ads
I think that is not the different between old and new content marketing, it is the difference between SEO and PLG.