🚀🍏 Ever wondered about Apple's ingenious pricing strategy?

Here's a glimpse into their masterclass with the recent release of the #VisionPro at a whopping $3500. Back in 2007, when the first iPhone was launched at $599, the average Blackberry cost roughly $360. Similarly, in 2016, Apple launched the AirPods at $159, vastly higher than an average wireless headphone under $50. 📱🎧 Now, let's fast-forward to 2023. The VR headset story is a tad different. Competitors like Meta's Quest series begin at $299 while Microsoft’s HoloLens is priced similarly at $3500. The #VisionPro may be a latecomer, but it's definitely ready to make waves. 🌊 The price is hefty, no doubt. But, Apple has never been a company to sell on a mere 'cost price + margin' model. They don't sell products, they sell experiences and outcomes. With Vision Pro, they're not marketing a VR headset, they're promoting a portal to a whole new world of 3D AR+VR on the go. 🌐 🥽 Positioning also plays a part in their pricing strategy. The Vision Pro directly rivals high-end LED home theatre displays. And given that a 65-inch display in the US costs around $5000, the Vision Pro's price starts to look quite reasonable! 💡📺 Yes, Apple's not targeting every consumer right now. The Vision Pro's price is designed to attract technology adopters. With limited distribution, they can gather invaluable feedback before launching a wider rollout. 🌍🚀 Ultimately, though, the real driving force behind Apple's pricing and strategy is the strength of its brand. Just as the iPhone revolutionized smartphones, Apple's foray into the VR headset market with the Vision Pro may well be the "iPhone moment" for the VR industry.