Enterprise SaaS vs. Consumer Subscription Software 👇

Enterprise SaaS vs. Consumer Subscription Software 👇 —𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡 𝗦𝗢𝗙𝗧𝗪𝗔𝗥𝗘 (𝗕𝟮𝗖)— 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: • Potential for mass market reach • Lower acquisition costs • More effective word-of-mouth distribution 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: • High churn rate • Lower average revenue per paying user • Fewer chances for expansion revenue —𝗘𝗡𝗧𝗘𝗥𝗣𝗥𝗜𝗦𝗘 𝗦𝗔𝗔𝗦 (𝗕𝟮𝗕)— 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: • Higher average revenue per account • Lower churn rates • Potential for expansion is high 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: • Lower mass market potential • Acquisition costs are higher • And it's tougher to find word of mouth — There is no ultimate winner. You better figure out... 1. Is the mission you are on fitting more businesses or individuals 2. Does the math input/output work better for businesses or individuals 3. Do you have access to talent and opportunities in B2B or B2C world Moving forward we'll see more and more businesses that mix those two approaches. My favorite is selling to consumers, who then help you sell to businesses or the B2C2B approach. ••• Did you find this useful? Connect with me here: https://twitter.com/VedranRasic 🙌