Employee advocacy program to increase brand awareness

Hello everyone! It is no secret that human-created or shared content gives more trust to the brand as their messages have a more extensive reach than the company itself. Is your company using an employee advocacy program to promote your brand on social media through your team? Or maybe you are thinking of implementing it in the future? We are aiming to start an employee advocacy program, and we are researching a platform that would help us track, analyze and share content with our team. And even to create a bonus program to encourage the team to participate. For now, we are in the research phase to understand what platforms can offer us. If you have any experience with employee advocacy or are thinking of starting one, please share your experience!