Email Typography 🚀
Mustafa Aydemir 🌕
0 replies
When it comes to email marketing, typography plays an integral role in delivering your message effectively. Here are your quick tips for today:
1️⃣ Choose Legible Fonts: Stick to universally accepted, easy-to-read fonts such as Arial, Verdana, or Times New Roman. Personalization is good, but readability is vital.
2️⃣ Optimize Font Size: Too small and your email becomes a strain to read, too large and it looks amateurish. A size of 14-16px for body and 20-22px for headers usually works well.
3️⃣ Keep it Simple: Do not use more than 2-3 different fonts in an email. A cluster of fonts can be overwhelming and distracting.
4️⃣ Consider Spacing: Proper spacing between lines and paragraphs can significantly increase the legibility of your email. A line-height of 1.5 is generally considered comfortable.
5️⃣ Emphasize Effectively: Use bold, italics, or underline sparingly to emphasize key points but try not to overdo it.
Remember, when it comes to email typography, the goal should be to enhance readability and understanding. Happy emailing, folks!📬
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What are your go-to fonts and sizes for email marketing? Why?
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