Email Flows?

Question

What is everyone's most used and effective email flows/marketing campaigns?

Any tips for being super effective?

Accepted Answer

In the world of email marketing, there are several tried-and-true campaigns that resonate deeply with recipients. One such campaign is the warm and welcoming "Welcome Series." It's like extending a friendly hand to new subscribers, guiding them through their journey with your brand, and showing genuine care for their experience. Another powerful campaign is the "Abandoned Cart Recovery," where you reach out to those who almost made a purchase but didn't quite cross the finish line. It's an empathetic nudge, reminding them of their interest and offering support to help them complete their purchase. Additionally, the "Customer Onboarding" campaign is all about fostering a sense of belonging and ensuring that customers feel valued right from the start. It's like being there for them, providing guidance and resources to help them make the most of their investment. The "Re-engagement Campaign" serves as a gentle call to reconnect with customers who may have drifted away. It's a compassionate gesture, acknowledging that life gets busy and extending an open invitation to reconnect and reignite their interest. Then there are the heartfelt "Birthday or Anniversary Campaigns" that celebrate customers' special moments, showing them that you genuinely care and appreciate their loyalty. Lastly, the "Upselling/Cross-selling Campaigns" tap into the understanding of customers' needs and desires, suggesting products or upgrades that complement their previous purchases. It's like having a thoughtful friend who knows just what you need and offers helpful suggestions. The key to success lies in infusing these campaigns with a deep human empathetic tone, understanding your customers' journeys, and building genuine connections that go beyond mere marketing. All the best, I hope you build amazing flows and achieve greater heights of success. :)

Madeleine Nichols · Answer

Less on the marketing side, but handful of tips to increase efficiency generally:
- adding a sign off into email signature
- fixed times to batch emails, otherwise inbox Tab is closed on my desktop
- setting up filters to allocate Tags and move emails so they don't sit in the inbox (do this for newsletters etc which I enjoy but aren't work critical & can otherwise clog the inbox!)

Email Flows?

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