Email flow question!

Yuki
1 reply
1. Any good resources to learn about how to craft good email flows which lead users to the aha moment? 2. How do you draw the line between a transactional and marketing email. For example, if a user does not use a certain feature and you send an email saying they should try it out + have a log into app CTA button, is this a transactional email?

Replies

Gurkaran Singh
Crafting engaging email flows can be like writing a choose-your-own-adventure novel – intriguing, guiding, and leading users to that aha moment! And as for transactional vs. marketing emails, it's a bit like deciding between a friendly nudge and a full-blown sales pitch - finding that sweet spot can make all the difference!