Doing a giveaway on a customer research guide
Rishi
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It's called "14 Traps To Avoid When Talking To Customers"
It's my first info product - took a while but was super fun to create!
It's basically me bundling up 10 years of experience learning from customers into a practical list of traps to avoid.
Here are the traps:
The Courtesy Trap - people don't want to offend you
The Confirmation Trap - approach convos with a beginner's mindset
The Forecasting Trap - people suck at predicting the future
The Leading Trap - be careful with how you phrase yes/no questions
The Big Effort Trap - what effort justification is and why it matters
The Snack Trap - low hanging fruit is so enticing!
The Prospects Trap - don't only talk to prospects
The Support Trap - don't only talk to existing users
The Solution Trap - brainstorming solutions on the fly
The Recency Trap - "that last convo was everything!"
The Authority Trap - "but they wrote 5 books!"
The Selection Trap - "artists love our idea for accountants"
The Survivorship Trap - "do you like this feature you use everyday?"
Let me know if you want the full guide and I'll DM you a link on Twitter to the Whimsical doc!
🤔
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