Does GTM has a Framweork...?

This is how I would Go To Market in Q3 of 2022, Something I have been advising to Early Age Startups, it's rather a simple framework consisting of 3 components. 𝟏. 𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭- Your message in the market makes your business stands out, not your product. Usually, you would build Buyer Personal(Not Outdated) after conducting qualitative research from your competitors' customers, professional community discussions, and any existing prospects, leads, and MQLs you might have working in your Target Accounts. Then, start building your Narrative or Brand Story, here is a link to a post on how to build one-https://lnkd.in/d_3Kz622 𝟐. 𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭- Next is building your Revenue Engine, which at this stage means to start building channels for Customer Acquisition. Start with 1 Demand Capture and 1 Demand Generation channel for the first month. Demand Capture channels include: 1. 3rd Party Communities 2. Question and Answer Forums 3. Product Launch and Review Sites 4. Competitor's Unsatisfied Customers(G2 and TrustRadius) Demand Generation Channels include: 1. LinkedIn 2. Community Building 3. Newsletters(Good for Nurturing but less effective than Communities) 4. Podcasts and Networking in the Industry Using both of them would give you one quick and sustainable revenue channel making the perfect equation for acquisition growth. 𝟑. 𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐅𝐢𝐭- Knowing the exact perceived value of your product is something you want to look at, This is mostly done when you already have a considerable customer base so you can deliver and gain maximum business value with each customer. 𝙄𝙛 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 10 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨, 𝙟𝙪𝙨𝙩 𝙗𝙚𝙣𝙘𝙝𝙢𝙖𝙧𝙠 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧 𝙖𝙣𝙙 𝙜𝙚𝙩 𝙞𝙩 𝙤𝙫𝙚𝙧 𝙬𝙞𝙩𝙝 𝙖𝙡𝙧𝙚𝙖𝙙𝙮. But if you are not at that stage, you likely want to conduct different studies on your existing customers on the right pricing tiers, feature sets, and even bundles. Would recommend reading the book Monetizing Innovation for this.