Does growing a personal brand help in business?

It helps but it can backfire as well. You can't sell it. People want to deal with you not with your team Bad news about you, your business in trouble However it does not mean personal brand is bad or anything. Look at your competitor how they are doing it.

Once upon a time, I thought it was unnecessary (reading books about successful companies), but now I am sure it is required. Times have changed.

Yes. It's related to people's trust to your business

Sure!

A personal brand is definitely more effective on LinkedIn. Unfortunately, business accounts aren't so popular.

Absolutely! Our personal brand contributes significantly to the success of our business. Vstorm

I think yes, because if they recognize a person when they watch the product, then this will give a big plus

"Neil Pateil" might be the perfect example for that ;)

I think it totally does but its a slippery slope if you become unable to differentiate yourself from the brand. If you are the brand and people only like the product/tool because they like you. If you ever want to take a step back or perhaps sell - there might be unforeseen attrition or an inability to do that. Theres also a certain type of pressure and stress that comes with constantly being front facing.

Yes!!

100% There are some brands that are much more difficult to grow because of their niche. However, with the help of an effective person, their personal brand can boost a business' performance much more!

Growing a personal brand can definitely give a boost in business. It helps build trust and credibility, especially if you're a solo entrepreneur or small startup.

Yes for sure.

1000% I have launched a few products and every time I have to start from scratch, with 0 followers, 0 tweets, and 0 connections on every social media. If I'd spent that time building my personal brand, I would never have to start from 0 again, I would always launch new products through my personal brand. Furthermore, people love to see the face behind a product or service, humanises the service / product.

Yep, you can sell much more if people trust you

100% I see personal branding being a huge competitive edge for founders going forward (particularly as AI / no-code removes barriers to MVP product building and ops). Your personal brand can take your business CAC -> effectively $0 or be a business on its own. A few examples: - Alex Hormozi - Sold his company for $70M - Sahil Bloom - $1M/year +, starting from his newsletter - Justin Welsh - $4M/year, all from Linked/Twitter brand - Ryan Serhant - building a huge brokerage and regularly sells $10M houses from inbound on TikTok/IG Hormozi estimated the organic impressions he gets on his content every month being worth the same as ~$2M in marketing spend for his businesses. Don't know what VC / accelerator wouldn't view that as a gigantic asset.

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More and more studies shows that people prefer brands were the team has a presence online