Does Gender-Really Matter (for product)?
Ardak Y
16 replies
Hey friends! 70-80% of our users are women (I guess women just like journaling in general). Would you be more likely to buy something marketed specifically for your gender, or does it not make a difference? Your input will help us decide how to position our launch. Thanks!
Replies
Obsolution@obsolutionai
No context on what your product is beyond journaling so just based on the numbers you provide… If you have 70-80% women then that means 20-30% are men… so probably not a good idea to just market to one gender unless you are trying to pivot completely in to an all women’s product.
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@obsolutionai Thanks for your feedback! We've developed a journaling app for self therapy (using psychology-based tools). It was developed by therapists and from their experience mainly women ended up using their product. Though approach works fine for both genders and since we're early on, probably we'll stick to promoting it to both genders. Appreciate your feedback!
Gender matters for some products, but many succeed with a neutral approach.
If the product meets my needs, I don't care how it's marketed.
@olive_knight1 Absolutely! If you're interested in self-therapy through journaling on your own, I'd love to share access with you. Thanks so much for your feedback—it really meant a lot!
Gender. based marketing feels unnecessary to me unless it’s for something really specific.
It's better to focus on the benefits of the product rather than target gender.
@landon_powell I couldn’t have said it better myself! I’ll make sure to follow through. Thank you for your feedback, Landon!
It doesn't matter to me as long as the product works well.
I think gender specific marketing can help, but it’s not a dealbreaker for me.
@connor_reid Agree, we might try it out later and focus on the product for now. Thanks for your feedback, Connor!
For something like journaling, I don’t think gender matters much.
@zoepalmer Thanks for your feedback, Zoe! You're right—journaling is definitely gender-neutral. Since our product is a self-therapy journaling app and we've noticed that more women tend to engage in therapy, we thought there might be a connection.