Does Gender-Really Matter (for product)?

Question

Hey friends! 70-80% of our users are women (I guess women just like journaling in general). Would you be more likely to buy something marketed specifically for your gender, or does it not make a difference? Your input will help us decide how to position our launch. Thanks!

Hannah Grace Sullivan · Accepted Answer

I think whether gender matters really depends on your target market and product positioning. If 70-80% of your current users are women, you may want to lean into that and tailor the product experience and marketing more towards women. But totally ignoring the 20-30% of men could limit growth. I'd suggest looking at engagement and retention data by gender to see if men are using the product differently or churning at a higher rate. That could inform how much to shift positioning vs keeping it somewhat gender neutral. Also consider surveying users on what appeals to them about the product to see if gender-specific vs neutral value props resonate more. The bottom line is numbers don't lie - follow what the data tells you while being thoughtful about alienating a core user segment. Hope this helps provide a framework to tackle this strategically!

Answer

No context on what your product is beyond journaling so just based on the numbers you provide… If you have 70-80% women then that means 20-30% are men… so probably not a good idea to just market to one gender unless you are trying to pivot completely in to an all women’s product.

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If the product meets my needs, I don't care how it's marketed.

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Gender. based marketing feels unnecessary to me unless it’s for something really specific.

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It's better to focus on the benefits of the product rather than target gender.

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It doesn't matter to me as long as the product works well.

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I think gender specific marketing can help, but it’s not a dealbreaker for me.

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For something like journaling, I don’t think gender matters much.

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I think gender can influence preferences and marketing for a product, but its importance varies by product and target audience.

Ardak Y · Answer

@zoepalmer Thanks for your feedback, Zoe! You're right—journaling is definitely gender-neutral. Since our product is a self-therapy journaling app and we've noticed that more women tend to engage in therapy, we thought there might be a connection.

Answer

Hey! Marketing to women makes sense since they’re your main audience, but don’t overlook the guys who might want to try it. If it’s too gendered, they might feel left out. A balanced approach that highlights benefits for everyone while still appealing to women could attract a broader audience. Good luck with the launch! 🤗

Answer

@ardak_ sounds awesome! I’ll check it out. I know a few therapists who have asked us about use cases like this that have Ai incorporated in it. Have fun! Give me a follow back😁

Ardak Y · Answer

@obsolutionai Thanks for your feedback! We've developed a journaling app for self therapy (using psychology-based tools). It was developed by therapists and from their experience mainly women ended up using their product. Though approach works fine for both genders and since we're early on, probably we'll stick to promoting it to both genders. Appreciate your feedback!

Ardak Y · Answer

@rahulparmar2405 Yep, you're right! Especially early on... Thanks for sharing your feedback, Rahul!

Does Gender-Really Matter (for product)?

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