Does distribution matter?

Question

We have our producthunt launch coming soon. Does anyone have an opinion on how and where to distribute our message? Any channels in your experience where we can get good response rates, good chances of finding people with a producthunt account?

Accepted Answer

For a successful Product Hunt launch, distributing your message effectively is crucial. Here are some channels and strategies to consider:

1. Social Media: Share your launch on platforms like Twitter, LinkedIn, Facebook, and Instagram. Use relevant hashtags and tag influencers or industry leaders who might share your post.

2. Email Newsletters: Reach out to your existing mailing list with a launch announcement. Encourage them to support your launch on Product Hunt.

3. Online Communities: Engage with relevant communities on Reddit, Indie Hackers, and forums related to your product’s niche. Be active and provide value to build trust before sharing your launch.

4. Influencer Outreach: Contact bloggers, influencers, or industry experts who might be interested in your product. They can help amplify your message.

5. Product Hunt’s Own Community: Connect with Product Hunt users and makers through their community forums or Slack channels. Building relationships before your launch can be beneficial.

6. Partnerships: Collaborate with other startups or companies for cross-promotion. They might share your launch with their audience in exchange for a similar gesture.

7. Press and Blogs: Reach out to tech blogs and news outlets that cover startups and new products. Getting featured in a relevant article can drive significant traffic.

8. Your Website and Blog: Use your own website to promote the launch. Write a blog post about your product and its launch to draw in your current audience.

By utilizing these channels effectively, you can increase visibility and engagement for your Product Hunt launch.

KJ · Answer

@vaibhavdwivedi Can you help with some feedback for our product here? https://www.producthunt.com/post...

Vaibhav · Answer

@growthdreamer22 It looks great and congrats on hitting 100+ upvotes. I think the copy could've been a bit precise!

Vaibhav · Answer

I think distribution is everything. You can find folks here in the forums, hackernews, X!

Answer

Yeah distribution def matters for getting traction from your launch. I'd focus on communities where your target audience hangs out - Reddit, Twitter, FB groups, Slack/Discord channels, etc. Leverage your network to get shares & upvotes from PH users. Reach out to relevant newsletters, bloggers & influencers too for coverage. Building pre-launch buzz is key!

Answer

Distribution definitely matters for your PH launch! I'd focus on channels where your target audience hangs out - relevant subreddits, FB groups, Slack/Discord communities, etc. Anywhere you can reach people likely to have PH accounts. Organic posts + some targeted ads on social media could help boost visibility. And don't forget your existing user base, email list, etc - get them excited to support you on launch day!

Does distribution matter?

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