Does building in public work on LinkedIn?

Question

Building in public is the best way to grow on X.

But does this work on LinkedIn? Here's what I think:

It can be a part of your strategy (so you can publish launches, results, failures, success stories, customer testimonials, and your learnings).

BUT you should combine this with useful/entertaining content/thought leadership content/content about your category and your market.

What do you think?
If you want to connect on LinkedIn, here's my profile:
https://www.linkedin.com/in/olenabomko/

Business Marketing with Nika · Accepted Answer

I must admit that building in public is less popular on LI than on X. I suppose that it is because the part of journey are failures. People do not like to share them (generally), but X is more informal and we are more likely to post it there.

LinkedIn has always been more about celebration (celebration of new position, new business achievement and so on).

Daria Ofitserova · Answer

LinkedIn feels too formal for building in public. Failures are for X, and wins are for LinkedIn 🙂

Answer

Yes, Olena, I think you’re spot on!

Kate Dalessi · Answer

All content has a purpose. And the purpose is to convert (unless you're an influencer, then the content's purpose is to engage).  If you're creating content to generate leads, then independently of the framework you're using (whether it's building in public, educational content, entertaining content or whatever) it needs to follow TOFU-MOFU-BOFU structure.

Sarah Jonathan Namdas · Answer

@katedalessi kudos ma 'am

Answer

On LinkedIn, building in public works best when it’s mixed with other types of content. Updates about your progress and lessons learned can attract attention if paired with professional advice and relevant industry topics.

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Mixing your building in public journey with entertaining and thought leadership content is a great strategy. Keeps your audience engaged and informed.

Alexandre Contador · Answer

I don’t think so. Tried it before but not a lot of reach, memes and using champion type of stories would make the difference

Michal Kaczor · Answer

I've been following a few folks on LinkedIn who seem to be decently authentic and they gather a decent following (e.g. yuriy-zaremba). I agree that at the end of the day it's more celebratory - every failure has to end with a win - but it still feels to me like an under-utilised medium.

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Kate Dalessi · Answer

@olenabomko Like I said, influencers are the exception here. So your purpose is to drive engagement and more reposts and subscribers. In that case, I'd simply go with data. Identify content that drives the most engagement and new followers and just do that. I know you may want to create content that YOU want to create, like thought leadership or education. But if your business goals are not served by it then don't do it

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Building in public can be effective on LinkedIn if combined with valuable content. Sharing your journey along with industry insights helps engage your audience and build credibility.

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Chioma Nzomiwu · Answer

Building in public can succeed on LinkedIn, but it should be complemented by high-quality content related to your field. Regularly sharing updates and industry insights can enhance your visibility and attract a professional audience.

Gizem Turker 🏯 · Answer

I believe in build in public movement and I am sharing regularly insights on LinkedIn and X

Does building in public work on LinkedIn?

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